1. Tracking the Evolution of Theory of Product Elimination: Past, Present and Future, The Marketing Review, Vol. 12, No 4, pp345-379, 2012 (with Argouslidis, P.)
  2. Balanced Market Orientation: Qualitative Findings on a Fragile Equilibrium, Managing Service Quality, Vol. 22, Issue 6, pp 565-579, 2012 (with Giannopoulos, A.)
  3.  The service elimination decision-making during the service life cycle: Some pilot empirical evidence, European Journal of Marketing Vol. 46 Iss: 6 pp. 844 874, 2012 (with Papastathopoulou, P. and Gounaris, S.)
  4. Internationalizing Sales Research: Current status, Opportunities and Challenges Journal of Personal Selling and sales management, Special Issue, Vol. 31, No 3 Summer 2011 (with Panagopoulos, N. et al) 
  5.  Antecedents and Consequences of the conflict between the Marketing and Sales Department Journal of Selling and Major Account management, Vol. 10, No 1, Winter 2010 (with Lionakis, C. and Panagopoulos, N.) 
  6. Selling and Sales Management: An Introduction to the Special Section and Recommendations on Advancing the Sales Research Agenda, Special Issue on Selling and Sales Management, Industrial Marketing Management, Vol.39, Issue 7, October 2010
  7. New Industrial Service Pricing Strategies and their antecedents: Empirical Evidence from two Industrial Sectors, Journal of Business and Industrial Marketing, Vol.26, Issue 1, 2010 (with Indounas, K.)
  8. Political Culture and Perception of Political Marketing Tools: A Cross-generational Comparison, Journal of Political Marketing, 2010, Vol. 9 Issue 1/2, p111-134, 24p, (with Apospori, E. and Zisouli, M.)
  9. Performance implications of sales strategy: The moderating effects of leadership and environment, International Journal of Research in Marketing, 2010, Issue 27, pp46-57 (with Panagopoulos, N.)
  10. Effective Implementation of Sales-based CRM Systems: Theoretical and Practical Issues, Journal of Customer Relationship Management and Marketing, Vol.1, No.1, January-March 2010 (with Panagopoulos, N.)
  11. Classifying Enterprises on the Basis of www.use: a Behavioral Approach, Journal of Internet Research, 2009, 19 (3): 332-347 (with Papastathopoulou, P.) 
  12. Pricing Objectives and their Antecedents in the Services Sector, Journal of Service Management, 2009, Vol.20, No.3 (with Indounas, K.) 
  13. Sales Force Control Systems: A Review of Measurement Practices and Proposed Scale Refinements, Journal of Personal Selling and Sales Management, Vol. 28, no 4 (fall 2008), pp365-385 (with Panagopoulos, N.) 
  14. "Product Innovativeness and Performance: A Focus on SMEs", Management Decision, 2008, Vol.46, No.7, pp969-985 (with Salavou, H.) 
  15. An empirical Examination of the Pricing Policies and Their Antecedents in the Services Sector, European Journal of Marketing, 2007, Vol.41, No.7/8, pp 740-764 (with Indounas, K.)
  16. Entrepreneurial Orientation of SMEs, Product Innovativeness and Performance, Journal of Business Research, 2007, Vol.60, No.5, pp 566-575 (with Salavou, H.) 
  17. Service Pricing: An Empirical Investigation, Journal of Retailing and Consumer Services, 2007, Vol.14, No.1. pp. 83-94 (with Indounas, K.)
  18. Intraorganizational Information and Communication Technology Diffusion: Implications for Industrial Sellers and Buyers, Industrial Marketing Management , 2007, Vol. 36, No.3, pp. 322-336, (with Papastathopoulou, P. and Panagopoulos, N.)
  19. Exploring the Influence of Sales Management Practices on the Industrial Salesperson: A Multi-Source Hierarchical Linear Approach, Journal of Business Research, Vol.60, No.7, 2007, pp 765-775 (with Panagopoulos, N.)
  20. Pricing Practices of Service Organizations, Journal of Services Marketing, 2006, Vol.20, No.5, pp 346-356 (with Indounas, K.) 
  21. Uncovering the keys to successful service elimination: Project ServDrop, Journal of Services Marketing, 2006, Vol. 20, No.1, pp. 24-36 (with Gounaris, S. and Papastathopoulou, P.)
  22. Role Stress Attitudes and Job Outcomes in Business-to-Business Selling: Does the Type of Selling Situation Matter?, Journal of Personal Selling & Sales Management, 2006, Vol. 26, Issue 1, p.p.67-77 (with Panagopoulos, N.)
  23. Successful New-To-The-Market Versus me-too Retail Financial Services: The Influential Role of Marketing, Sales, E.D.P./ Systems and Operations, International Journal of Bank Marketing, 2006, Vol. 24, No.1, pp 53-70 (with Gounaris, S. and Papastathopoulou, P.) 
  24. How Are Prices Set? An Exploratory Investigation in the Greek Services Sector, Journal of Product and Brand Management, 2006, Vol. 15, No. 3, pp. 203-213 (witn Indounas, K.)
  25. Economics and Marketing: How and Why Do They Differ, Journal of Product and Brand Management, 2005, Vol.14, No.6, p.p.362-374 (with Skouras, T. and Indounas, K.)
  26. Pricing Objectives Over The Service Life Cycle: Some Empirical Evidence, European Journal of Marketing, 2005, Vol.39, No.5/6, p.p.696-714 (with Gounaris, S. and Indounas, K.)
  27. Pricing of Services: An Empirical Analysis from the Greek Services Sector, Journal of Marketing Management, 2005, Vol.21, No.3-4, p.p.339-362 (with Indounas K.)
  28. Pricing Objectives and Pricing Methods in the Services Sector, Journal of Services Marketing, 2005, Vol.19, No.1, p.p.47-57 (with Indounas, K.)
  29. Antecedents and Consequences of CRM Technology Acceptance in the Sales Force, Industrial Marketing Management, 2005, Vol.34, No.4, p.p. 355-368 (with Panagopoulos, N.)
  30. The Use of Internet in Business to Business Marketing: Demographic Characteristics and Inter-correlations among Internet Marketing Variables from American and European Companies, Journal of Internet Banking and Commerce, Vol. 10, No. 3, 2005 (with Karayanni, D.A.)
  31. Managing a Firms Behavior Through Market Orientation Development: Some Empirical Findings, European Journal of Marketing, 2004, Vol.38, No.11/12, pp.1481-1508 (with Gounaris, S. and Papastathopoulou, P.)
  32. The Impact of Market Structure on Pricing Objectives of Service Firms, Journal of Product and Brand Management, Vol. 13, No. 5, 2004. (with Indounas, K.)
  33. Assessing the Importance of the Development Activities for Successful New Services: Does Innovativeness Matter?, International Journal of Bank Marketing, Vol. 21, No 5, p. 266-279,  2003. (with Gounaris, S. and Papastathopoulou, P.)
  34. Market Share and Customer Satisfaction: What is the Missing Link?, Journal of Euromarketing, 2002. (with Gounaris, S., Kouremenos, A., Papavassiliou, N. and Papastathopoulou, P.)
  35. The Initial Stages of New Service Development: A Case Study from the Greek Banking Sector, Journal of Financial Services Marketing, Vol. 6/3, 2001. (with Papastathopoulou, P. and Indounas, K.)
  36. Market Orientation Development: A Comparison of Industrial vs. Consumer Goods Companies, Journal of Business & Industrial Marketing, 2001. (with Gounaris, S.)
  37. An Empirically Based Typology of Product Innovativeness for New Financial Services: Success and Failure Scenarios, Journal of Product Innovation Management, Vol. 18, pp. 324-342, 2001. (with Gounaris, S. and Papastathopoulou, P.)
  38. The Development Activities of Innovative and Non-Innovative New Retail Financial Products: Implications for Success, Journal of Marketing Management, Vol. 17, 2001. (with Papastathopoulou, P.)
  39. Marketing Communications and Product Performance: Innovative vs. Non-Innovative New Retail Financial Products, International Journal of Bank Marketing, vol. 18, no.1, 2000, p.27 42. (with Papastathopoulou, P.)
  40. The Impact of the Use of the Internet on Marketing Activities and Performance in Business to Business Organisations: Some Evidence from American and European Companies Industrial Marketing Management, March 2000. (with Karayanni, D.)
  41. A Typology of Product Deletion Decisions Journal of Product Innovation Management, vol.17, January, 2000, p.41-56. (with Hart, S. and Tzokas, N.)
  42. Marketing Orientation and its Determinants: An Empirical Analysis European Journal of Marketing vol. 33, no 11/12, 1999 p.1003 -37. (with Gounaris, S.)
  43. "Marketing Orientation and Company Performance: A Comparative Study of Industrial Vs Consumer Goods Companies". Industrial Marketing Management, Vol 26, No 5 1997, p. 385 - 402. (with Gounaris, S.)
  44. The Internet: A Challenging Competitive Weapon for Improving Industrial Companies Performance is Emerging. Journal of Internet Banking and Commerce,  Vol. 2, No. 2. (with  Karayanni D.A.) 
  45. "The Changing Greek Consumer". International Journal of Research in Marketing, 12, 1995, pp. 435-448. (with Kouremenos, A.)
  46. "Assessing the Innovativeness of Organizations and its Antecedents: Project Innovstrat". European Jourmal of Marketing 28, 11, 1994, pp. 5-28. (with Kouremenos, A. and Tzokas, N.)
  47. "Marketing Approaches in Bulgaria". European Jourmal of Marketing 27, 11/12, 1993, pp. 35-46. (with Marinov, M., Cox T., and Kouremenos, A.)
  48. "Project Dropstrat: What Factors Do Managers Consider in Deciding Whether to Drop a Product". European Journal of Marketing, Vol.27, Part 4, 1993, pp.35-57. 
  49. "Project Dropstrat: Product Elimination and the Product Life Cycle Concept". European Journal of Marketing, Volume 24, pp. 66-76, Summer 1990. 
  50. "Linkages Between Sales Management Tools and Practices: Some Evidence From British Companies". Journal of the Academy of Marketing Science, Volume 17, No 2, Spring 1989, pp. 139-147.
  51. "Linking Different Types of Product Elimination Decisions to Their Performance Outcome: Project Dropstrat". International Journal of Research in Marketing, Volume 4, December 1987, pp. 43-57. 
  52. "Does Country of Origin Matter? Some Finding from a Cross-Cultural Study of Consumer Views about Foreign Products".  Marketing Science Institute, Cambridge, MA, USA, Research Report No 87-104, October 1987, pp. 1-40. (with Papadopoulos N.E., Heslop L.A., and Graby F)
  53. "The Adoption of Flexible Manufacturing Systems in British and German Companies". Industrial Marketing Management, Volume 15, 1986, pp. 97-108. (with Parkinson, S.)
  54. Economic, Technical, and Managerial Influences on the Adoption of Flexible Manufacturing Systems: A Decision Process Model. Human Systems Management, Volume 6th, 1986, pp. 243-251. (with Parkinson, S.)
  55. "Matching Salesmen to the Selling Job". Industrial Marketing Management, Volume 15, February 1986, pp. 45-54 (With Boyle, K. and Kouremenos, A.).
  56. "The Identification of Weak Industrial Products". European Journal of Marketing, Volume 20, No 10, 1986, pp. 24-42. 
  57. Sales Management Practices in the U.K. Manufacturing Industry. Journal of Sales Management, Volume 2, No 2, 1985, pp.6-16. (With C.K. Manolis and K.A. Boyle). 
  58. The Techno-Economic Ecology of the Product Elimination Process. International Journal of Research in Marketing, December 1985, pp. 175-184. 
  59. Revitalising Weak Industrial Products. Industrial Marketing Management, Vol.14, May 1985, pp. 93-105.
  60. Industrial Product Elimination: Major Factors to Consider. Industrial Marketing Management, Volume 13, May 1984, pp. 77-85. 
  61. Advisors and Decision Makers in Product Eliminations. Industrial Marketing Management, Volume 14, February 1985, pp.17-26. 
  62. "Product Elimination Decision-making: Does Formality Matter?" Journal Of Marketing, Volume 49, Winter 1985, pp. 41-52.
  63. "Improving Product Elimination in Engineering Companies". Journal Of General Management, Volume 9, Part 2nd 1983/84.
  64. "Ethics and Product Elimination". Management Decision, Volume 21, Part 2nd, 1983, pp. 37-45. 
  65. "The Product Elimination Decision and Strategies". Industrial Marketing Management, Volume 12, pp.31-43, 1983. 
  66. "Some Dangerous Axioms of Product Elimination Decision-making". European Journal of Marketing, Volume 16, Part 1st, pp. 36-48, 1982.