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  1. “An Empirical Investigation of the Antecedents and Performance Outcomes of Export Innovativeness”, AIB 2012 Annual Meeting Istanbul, Turkey, July 3-6, 2013 (with Makri, K., Theodosiou, M., Katsikea, E.)
  2. International Brand Orientation: Scale Development and Validation”, 42nd Annual Conference of the European Marketing Academy (EMAC), IUT Istanbul, Turkey 4-7 June 2013 (with Piha, L.)
  3. “The Moderation Effect of the External Environment in the Relationship between Marketing-Sales Conflict and Company Performance”, 42nd Annual Conference of the European Marketing Academy (EMAC), IUT Istanbul, Turkey 4-7 June 2013, (with Lionakis, C.)
  4. “Relative Power of Marketing and Sales Departments: An Empirical Investigation of its Consequences on the Organization”, AMA Winter Marketing Educators’ Conference 2013: Challenging the Bounds of Marketing Thought”, Las Vegas, Nevada, USA, 15-17 February 2013 (with Lionakis, C. and Panagopoulos, N.)
  5. “The Relative Power of the Marketing and Sales Department and Its Consequences on the Organization”, 6th annual conference of the Global Sales Science Institute (GSSI), Turku University of Applied Sciences, Turku, Finland, 13-15 June 2012, (with Lionakis, C.)
  6. “Toward a Cause-Related Marketing Model: a Case Study Approach”. CoBeReN (Consumer Behavior Research Network) Conference: “Marketing Strategies: New Clusters of Consumer Behaviour”, University of Nicosia, Cyprus, 6 - 8 June, 2012. (with Papastathopoulou, P., Piha, L. P., Andronikidis, A., and Giannopoulos, A. A.)
  7. “Exploring the Destination Branding Effectiveness: Some Preliminary Evidence”. 2nd AHTMM (Advances in Hospitality and Tourism Marketing & Management) Conference, Corfu, Greece, 31 May - 3 June, 2012 (with Piha, P.L., Giannopoulos, A. A., Papastathopoulou, P., and Pappa, E.)
  8. “What Characterizes Companies Exhibiting High VS Low Marketing Sales Conflict?”, 41st Annual Conference of the European Marketing Academy (EMAC), ISCTE Business School, Lisbon, Portugal, 22-25 May 2012, (with Lionakis, C.)
  9. “External Brand Orientation: Scale Development and Validation”, 41st Annual Conference of the European Marketing Academy (EMAC), ISCTE Business School, Lisbon, Portugal, 22-25 May 2012, (with Piha, L.)
  10. “Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence”, 41st Annual Conference of the European Marketing Academy (EMAC), ISCTE Business School, Lisbon, Portugal, 22-25 May 2012, (with Rizomyliotis, J.)
  11. “Market Orientation, Marketing Capabilities, Sales Strategy and Performance in Export Market Ventures”, AMA Winter Marketing Conference, St.Petersburg, Florida, USA, February 17-19, 2012 (with Katsikea, E., Theodosiou, M. and Makri, K.)
  12. “Marketing and Sales Conflict: Antecedents and Consequences”, 4th Euromed Conference of the Euromed Academy of Business, Crete, Greece, 12-20 October 2011 (with Lionakis, K.)
  13. “How Failed Service Quality Affects Customer Defection?”, 3rd Biennial International Conference (BIC) on Services Marketing, Cesme, Izmir, Turkey, 7-9 September 2011 (with Piha, L.)
  14. “Tourism Marketing Implementation Revisited: Qualitative Findings on Balanced Market Orientation-A Fragile Equilibrium”, 3rd Biennial International Conference (BIC) on Services Marketing, Cesme, Izmir,Turkey, 7-9 September 2011 (with Giannopoulos, A.)
  15. “Marketing and sales conflict: An Åxploratory investigation of sources and consequences on Performance”, 5th annual conference of the Global Sales Science Institute (GSSI), University of Bocconi, Milan 22-24 June 2011 (with Lionakis, C.)
  16. “Marketing-Sales Conflict: Antecedents and Consequences”, 40th Annual Conference of the European Marketing Academy (EMAC), Faculty of Economics, Ljubljana, Slovenia, 24-27 May 2011 (with Lionakis, C.)
  17. “Toward a cause-branding strategy model”, 40th Annual Conference of the European Marketing Academy (EMAC), Faculty of Economics, Ljubljana, Slovenia, 24-27 May 2011 (with Papastathopoulou, P. and Piha, L.)
  18. “An examination of the effect of eco-labelling on consumer behaviour”, 16th International conference on Corporate and Marketing communication, Athens University of Economics and Business, 27-29 April 2011 (With Papista, E.)
  19. “Internal Brand Orientation: A Prerequisite for brand excellence” 16th International conference on Corporate and Marketing communication, Athens University of Economics and Business, 27-29 April 2011 (With Piha, L.)
  20. “Toward a successful Destination Brand: Qualitative Findings from the Hotel Sector”, Proceedings of the 2010 ICHRIE, San Juan, Puerto Rico, USA, 28-31 July 2010 (with Giannopoulos, A. and Piha, L.)
  21. From Hotel marketing Implementation to Balanced Market Orientation: Critical Insights from a Qualitative Research”, Proceedings of the 2009 ICHRIE (International Council on Hotel, Restaurant & Institutional Education), San Juan, Puerto Rico, USA, 28-31 July 2010 (with Giannopoulos, A.)
  22. “Antecedents and Consequences of the Conflict between the Marketing and Sales Departments”, 4th Annual Conference of the Global Sales Science Institute (GSSI), Poland, 15-17 June 2010 (with Lionakis, C. and Panagopoulos, N.)
  23. “Exploring the Relative Power of the Marketing & Sales Departments and its Consequences”, Proceedings of the 39th Annual Conference of the European Marketing Academy (EMAC), Copenhagen Business School, Copenhagen, Denmark, 1-4 June 2010 (with Lionakis, C.)
  24. “Destination Branding: Qualitative Insights from the hotel industry”, Proceedings of the 39th Annual Conference of the European Marketing Academy (EMAC), Copenhagen Business School, Copenhagen, Denmark, 1-4 June 2010 (with Piha L. and Giannopoulos, A.)
  25. “How can Branding Principles be transferred to the Tourism Destination Context? An Exploratory Research”, 6th International Conference of the Academy of Marketing’s Special Interest Group on Brand, Corporate Identity and Reputation, 9 -11 April 2010, ESADE ‐ Universitat Ramon Lull, Barcelona, Spain (with Giannopoulos, A. and Piha, L.)
  26. “Sales management Control and salesperson performance: the moderating influences of external and internal characteristics of the sales unit”, Special session panel: Hierarchical models in sales research: Recent advances and practical applications, 2010 AMA Winter Educators’ Conference, “Marketing 2010: Strategies and solutions for a Tumultuous Economy”, Eds Michael K. Brandy and Michael D. Hartline, Vol. 21, New Orleans, LA, U.S.A. (with Panagopoulos, N.)
  27. “Making salespeople to lead themselves: Antecedents and consequences of self-leadership strategies”, 2010 AMA Winter Educators’ Conference, “Marketing 2010: Strategies and solutions for a Tumultuous Economy”, Eds Michael K. Brandy and Michael D. Hartline, Vol. 21, New Orleans, LA, U.S.A. (with Panagopoulos, N.)
  28. “Desti–nation branding: Ìore than a term…”, The 2010 Athens Tourism Symposium: International Scientific Congress on Current Trends in Tourism Management and Tourism Policy, Megaron Mousikis Athinon, 10-11 February, 2010 (with Giannopoulos, A. and Piha, L.)
  29. “Desti-nation Branding”: what does it stand for?/ Track (Eco) Tourism Marketing, Proceedings of the 2nd Biennial International Conference on Services Marketing “Orchestrating the Service Experience: Music to the Ears of our Customers”, Thessalonica, 4-6 November 2009 (with Giannopoulos, A. and Piha, L.)
  30. “Balanced Market Orientation: the Conceptualization, the Empirical Validation and its Impact on Organizational Performance in the Hotel Sector/ Track: (Eco) Tourism Marketing”, Proceedings of the 2nd Biennial International Conference on Services Marketing “Orchestrating the Service Experience: Music to the Ears of our Customers”, Thessalonica, 4-6 November 2009 (with Giannopoulos, A.)
  31. “Pricing Objectives at Their Antecedents in the Service Sector”, Academy of Marketing Annual Conference, Leeds Metropolitan University Leeds, UK, July 2009.
  32. “Sales Leadership Behaviors: Does the Environment Matter”, Proceedings of the 3rd Global Sales Science Institute Conference, “Sales 3.0.”, Eds. P. Brassier & D. Weilbaker, 3-5 June, Clermont-Ferrand, France (with Panagopoulos, N.)
  33. “Industrial Print Ad Effectiveness as a Function of Print Ad Characteristics: an Empirical Study”, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Audencia School of Management, Nantes, France, 26-29 May 2009, (with Rizomyliotis, J.)
  34. “Brand Orientation: the construct”, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Audencia School of Management, Nantes, France, 26-29 May 2009, (with Piha, L. and Koritos, C.)
  35. “Self-leadership strategies in selling: An empirical assessment of their antecedents and performance effects”, Proceedings of the Houston Conference in Selling and Sales Management, Marketing Science Institute & University of Houston, Sales Excellence Institute, Eds. Steven P. Brown and Michael J. Ahearne, 2-4 April, Houston, U.S.A., (with Panagopoulos, N.)
  36. “The Balanced Orientation in the Hospitality Industry: Exploring the Linkages between internal Market Orientation. External Market Orientation and Organizational Performance, in a Proposed Integrative Study”, Proceedings of the 26th EuroCHRIE Conference, Dubai 2008, 11-14 October (with Giannopoulos, A.)
  37. “Sales Strategy and its Impact on Firm Performance”, Proceedings of the 2nd Annual Global Sales Science Institute Conference, Titania Hotel Athens, 25-27 June 2008 (with Panagopoulos, N.)
  38. “How Can We Reduce the Conflicts Between the Sales and Marketing Departments?”, Proceedings of the 2nd Annual Global Sales Science Institute Conference, Titania Hotel Athens, 25-27 June 2008 (with Lionakis, C.)
  39. “Marketing & Sales Conflict: Does it Really Matter?”, Proceedings of the 37th Annual Conference of the European Marketing Academy (EMAC), University of Brighton, 27-30 May 2008 (with Lionakis, C).
  40. “Sales Strategy and its Impact on Sales Force Performance: An Empirical Test”, 2nd Biennial Conference on Enhancing Sales Force Productivity, Marketing Science Institute & Christian-Albrechts-University, May 23-25, 2008, Kiel, Germany (with Panagopoulos, N.)
  41. “Voters’ perceptions of political marketing, civic culture and voting criteria”, 5th ICPM Conference, 25-29 March 2008, Manchester (with Apospori, E. and Zisouli, M.)
  42. “A Triangular Concept Applied to the Tourism Industry: Proposing an Integrative Exploration of the Linguages between Internal Market Orientation, External Market Orientation and Organisational Performance”, SDSM Conference, Chios, Greece, 27-28 September 2007 (with Giannopoulos, A.)
  43. “The Triangular Concept of Internal Market Orientation, External Market Orientation and Organizational Performance: a Proposed Integrative Study Applied to the Tourism Industry, 10th Toulon-Verona Conference, Thessaloniki, 4 September 2007 (with Giannopoulos, A.)
  44. “Sales Management Research in Greece in the New Millennium”, New Horizons in Selling & Sales Management, “14-16 July 2007, Orlando-Florida (with Panagopoulos, N.)
  45. “Linking Different Types of ICT Adoption Conditions to their Performance Outcome”, Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik University, Iceland, 22-25 May 2007 (with Papavassiliou, N., Papastathopoulou, P. and Gounaris, S.)
  46. “An Exploratory Study of the Factors Influencing the Successful Outcome of Industrial Print Ad Campaigns”, Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik University, Iceland, 22-25 May 2007 (with Rizomyliotis I.)
  47. “An Exploratory Investigation of the Impact of Marketing and Sales Cooperation on Company Performance “,Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik University, Iceland, 22-25 May 2007 (with Lionakis C.)
  48. “New Product Pricing Strategies and their Antecedents in the Japanese Industry”, Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik University, Iceland, 22-25 May 2007 (with Indounas K.)
  49. “Political Marketing Actions and Effective Leadership: The Case of Athens 2006 Municipal Elections”, 4rth International Political Marketing Conference, Bucharest, Romania, 17 – 21 April 2007 (with Apospori, E. and Zisouli, M.).
  50. “Information and Communication Technologies’ Adoption: Scenarios for Success and Failure”, Proceedings of the 2006 Summer Educator’s Conference of the American Marketing Association, Chigaco, 4-7 August 2006, USA (with Gounaris, S. and Papastathopoulou, P.)
  51. "Measuring the Sales Force Control System: A Critical Evaluation of the Cravens et al. (1993) Measurement Scale", Proceedings of the 2006 Summer Educator’s Conference of the American Marketing Association, Chicago, 4 – 7 August 2006, USA (with Panagopoulos, N.).
  52. “Political Communication, Civic Participation and Voting Behavior in Greece”, 20th World Congress of International Political Science Association, Fukuoka, Japan, 10 – 13 July 2006 (with Apospori, E. and Zisouli, M.).
  53. “Marketing Strategies for Successful Brand Extensions: a Preliminary Investigation”, Proceedings of the 35th Annual Conference of the European Marketing Academy (EMAC), Athens University of Economics & Business, Greece, 23 – 26 May 2006, (with Athanassopoulou, P.)
  54. “Product Innovativeness and Performance in SMEs”, Proceedings of the 35th Annual Conference of the European Marketing Academy (EMAC), Athens University of Economics & Business, Greece, 23 – 26 May 2006, (with Salavou, H.)
  55. "Sales Organization Effectiveness: Does the Use of Internet Matter?", Proceedings of the 35th Annual Conference of the European Marketing Academy (EMAC), Athens University of Economics & Business, Greece, 23 – 26 May 2006, (with Panagopoulos, N.)
  56. “Political Culture and Trust of Political Marketing: A Cross-Generational Comparison”, 3rd International Political Marketing Conference, Nicosia, Cyprus, 6- 8 April 2006 (with Apospori, E. and Zisouli, M.).
  57. “Effective Marketing Management of Brand Extensions: A Preliminary Investigation”, 2005 Academy of Management Meeting, Honolulu, Hawaii, 5-10 August 2005 (with Athanassopoulou, P.)
  58. “Intraorganizational Diffusion of ICT: Antecedents and Consequences”, 2005, 65th Academy of Management Meeting, Honolulu, Hawaii, 5-10 August 2005 (with Panagopoulos N. and Papastathopoulou P.)
  59. “Service Elimination Decision-Making and the Product Life Cycle Model: Project ‘ServDrop’”, 12th Biennial AMS World Marketing Congress, University of Munster, 6-9 July 2005 (with Gounaris S., Papastathopoulou P. and Papavassiliou N.)
  60. “Greece and the World: a Bi-Directional Comparison of Consumer Views of Countries and their Products”, 3rd International Conference on Business Economics, Management & Marketing, Athens Institute for Education & Research (ATINER), Athens, Greece, 16-18 June 2005 (with Papadopoulos, N. and Stathakopoulos, V.)
  61. Unfolding the Multilevel Nature of Effective Sales Strategy Implementation”, Panel Session: Re-thinking Sales as a Strategic Asset in Customer Relationship Management, 34th Annual Conference of the European Marketing Academy, University of Bocconi, Italy, 24-27 May 2005 (with Panagopoulos N.)
  62. “The Impact of Sales Management Practices on Salesperson’s Role Stress, Attitudes and Outcomes: A Multiple-Level, Multiple-Source Examination”, Proceedings of the 34th Annual Conference of the European Marketing Academy (EMAC), University of Bocconi, Italy, 24-27 May 2005, (with Panagopoulos N.)
  63. “Investigating the Determinants and Consequences of Information and Communication Technologies’ Diffusion within the Marketing Function”, Proceedings of the 34th Annual Conference of the European Marketing Academy (EMAC), University of Bocconi, Italy, 24-27 May 2005, (with Panagopoulos N. and Papastathopoulou P.)
  64. “Pricing Research and Pricing Objectives in the Services Sector”, Proceedings of the 34th Annual Conference of the European Marketing Academy (EMAC), University of Bocconi, Italy, 24-27 May 2005 (with Indounas K.)
  65. “Classifying Enterprises on the Basis of WWW Use: The Greek Paradigm”, Annual French Marketing Academy Conferene, University of Nancy, France, 19-20 May, 2005 (with Papastathopoulou, P., Papavassiliou, N. and Dimitriadis, S.)
  66. “Political Marketing and Voting Behaviour in Greece”, 55th Political Studies Association Conference, 4-7 April 2005, University of Leeds, U.K. (with Apospori E. and Zissouli M.)
  67. “Communication, Civic Participation and Voting Criteria in Greece”, 55th Political Studies Association Conference, 4-7 April 2005, University of Leeds, U.K. (with Apospori E. and Zissouli M.)
  68. “Ambush Marketing and the Olympic Games “Athens 2004”, 10th IASL Congress, Athens, 25-27 November 2004 (with Ladias S.)
  69. “Identifying the Antecedents of Service Elimination Performance”, Proceedings of the 33rd Annual Conference of the European Marketing Academy (EMAC), University of Murcia, Spain, 18-21 May 2004 (with Gounaris, S. and Papastathopoulou, P.)
  70. ”An Examination of the Impact of Salesforce Automation on Salesperson Performance”, Proceedings of the 33rd Annual Conference of the European Marketing Academy (EMAC), University of Murcia, Spain, 18-21 May 2004 (with Panagopoulos, N.)
  71. “Market Structure and Pricing Information in the Services Sector”, Proceedings of the 33rd Annual Conference of the European Marketing Academy (EMAC), University of Murcia, Spain, 18-21 May 2004 (with Indounas, K.)
  72. “Pricing Objectives and their Relationship with the Stage of the Product Life Cycle”, Proceedings of the 32nd Annual Conference of the European Marketing Academy (EMAC), University of Strathclyde, Glasgow, Scotland, 20-23 May 2003 (with Indounas, K.)
  73. “Exploring the Relationship Between Task Environment and Market Orientation Adoption”, Proceedings of the 32nd Annual Conference of the European Marketing Academy (EMAC), University of Strathclyde, Glasgow, Scotland, 20-23 May 2003 (with Gounaris, S., and Papastathopoulou, P.)
  74. “Elimination Strategies in the British Financial Services Sector”, Proceedings of the 32nd Annual Conference of the European Marketing Academy (EMAC), University of Strathclyde, Glasgow, Scotland, 20-23 May 2003 (with Papastathopoulou, P., Argouslidis, P. and Gounaris, S.)
  75. “An Exploratory Investigation of the Effect of Formality on the Content of the Service Elimination Process”, Proceedings of the 31st Annual Conference of the European Marketing Academy (EMAC), University of Minho, Braga, Portugal, 28-31 May 2002 (with Gounaris, S., Papastathopoulou, P. and Argouslidis, P.)
  76. “What Functions Influence the Success Of New-To-The-Market vs. ‘Me-Too’ Retail Financial Services?”, Proceedings of the 30th Annual Conference of the European Marketing Academy (EMAC), Norwegian School of Economics and Business Administration, Bergen, Norway, 8-11 May 2001 (with Papastathopoulou, P. and Gounaris, S.)
  77. “Market Share and Customer Satisfaction: Are They Always Related?”, Proceedings of the 30th Annual Conference of the European Marketing Academy (EMAC), Norwegian School of Economics and Business Administration, Bergen, Norway, 8-11 May 2001 (with Gounaris, S., Papavassiliou, N. Kouremenos, A. and Papastathopoulou, P. )
  78. “An Integrative Model of New Service Performance: Evidence from the Greek Financial Services Market”, World Marketing Congress, Cardiff University, Wales, June 2001 (with Papastathopoulou, P. and Gounaris, S.)
  79. “Effective Development of New Retail Financial Services: Does Formality Matter?”, Proceedings of the 29th Annual Conference of the European Marketing Academy (EMAC), Erasmus University Rotterdam, The Netherlands, 23-26 May 2000 (with Papastathopoulou, P.)
  80. “An Exploratory Study in the Understanding of Consumers’ Attitudes Towards the INTERNET”, Proceedings of the 29th Annual Conference of the European Marketing Academy (EMAC), Erasmus University Rotterdam, The Netherlands, 23-26 May 2000 (with Papastathopoulou, P. and Gounaris, S.).
  81. “What Does Marketing Orientation Mean in Practice? Some Empirical Evidence”, Proceedings of the 28th Annual Conference of the European Marketing Academy (EMAC), 1999, Berlin, Germany (with Gounaris, S. and Papavassiliou, N.)
  82. “Marketing Orientation: A Powerful and Fruitful Competitive Edge for Industrial Marketing” Proceedings of the 25th Annual Conference of the European Marketing Academy (EMAC), Budapest, May 1996, pp. 491-510 (With S.P. Gounaris).
  83. “Consumer-Led Approach to Food in the EU: Development of Comprehensive Market-Oriented Strategies Based on Pan-European Segments ", Proceedings of the 24th Annual Conference of the European Marketing Academy (EMAC), Paris, May 1995, pp. 2009-2018. (With JBEM Steenkamp, K G Grunert, B Traill, P. Vanden Abeele, M. Wedel and A. Audenoert.)
  84. “Assessing Marketing Effectiveness: Some Preliminary Results”. Marketing: Its Dynamics and Challenge, edit J.Bloemer, J. Lemmink, H. Kasper, Proceedings of the 23rd Annual Conference of the European Marketing Academy (EMAC), Maastricht, Holland, May 17-20, 1994, pp.1109-1130 (With A. Kouremenos and S. Gounaris).
  85. “A Comparison of Marketing Profiles Between Profitable and Unprofitable Greek Manufacturing Firms”. Proceedings of the 6th Bi-Annual World Marketing Congress, Istanbul, Turkey, July 15-19, 1993 pp.621-626 (with A. Kouremenos and S. Gounaris).
  86. “A Comparative Study of Marketing in Hungary, Poland and Bulgaria”. Marketing for the New Europe: Dealing with Complexity, Edit. J. Chios, Proceedings of the 22nd Annual Conference of the European Marketing Academy (EMAC), Barcelona, Spain, May 25-29 1993 pp.561-579 (with G. Hooley, J. Beracs, T. Cox, K. Fonfara, M. Kolos, A. Kouremenos, M. Marinov, D. Shipley).
  87. “Discriminating Profitable and Unprofitable Companies on the Basis of Company Marketing Profiles”. Marketing for the New Europe: Dealing with Complexity, Edit. J. Chios, Proceedings of the 22nd Annual Conference of the European Marketing Academy (EMAC), Barcelona, Spain, May 25-28 1993, pp.105-121 (with A. Kouremenos and S. Gounaris).
  88. “Athletic Events and Marketing”. Proceedings of the 1st International Congress on Sports Law, Athens, Greece, December 1992, pp. 35-36.
  89. “Company Performance: Does Marketing Orientation Matter?” Proceedings of the 21st Annual Conference of the European Marketing Academy (EMAC), Aarhus, Denmark, May 1992, pp. 83-94 (together with A. Kouremenos and S. Gounaris).
  90. “The Institution of Olympic Games and the Effect of Technological Revolution in Telecommunications”. Proceedings of the International Congress on The Institution of Olympic Games: A Multidisciplinary Approach, International Olympic Academy, Olympia, Greece, September 1991 (with A. Kouremenos). Ôï Üñèñï áõôü èá äçìïóéåõèåß óôï Sport Law Review, Athens University.
  91. “Selling Jobs and Sales Management Practices: Some Evidence from Greek Manufacturing Firms”. Proceedings of the 20th Annual Conference of the European Marketing Academy (EMAC), Dublin Ireland, May 1991, pp. 1189-1212 (together with A. Kouremenos, J. Apostolopoulos, T. Krintas).
  92. “Project Innovstrat: Measuring Organisational Innovativeness and the Factors that Shape it”. Proceedings of the 19th Annual Conference of the European Marketing Academy (EMAC), Innsbruck, Austria, May 1990. (With A. Kouremenos and N. Tzokas).
  93. "Project Dropstrat: The Product Elimination Decision Over the Product Life Cycle". In Marketing Thought and Practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou and A.G. Kouremenos (ed). Proceedings of the 18th Annual Conference of the European Marketing Academy (EMAC), Vol.ii, April 1989, Athens, pp.1109-1122.
  94. "Strategic Implications of Product and Country Images: A Modelling Approach". ESOMAR 40th Congress, Lisbon, September 1988, pp.69-90 (With N. Papadopoulos, J. Marshall, L. Heslop et al).
  95. "Project Dropstrat: Weak Product Evaluation Factors and Their Antecedents". Proceedings of the 17th Annual Conference of the European Marketing Academy (EMAC), Bradford, England, April 1988, pp. 1-21.
  96. "A Cross National View of Consumer Views About Domestic Versus Imported Products". Proceedings of the 16th Annual Conference of the European Marketing Academy (EMAC), Toronto, June 1987, pp. K39-K58. (With N. Papadopoulos, L. Heslop, et al).
  97. "Project Dropstrat: Identifying Scenarios of Product Elimination Decisions". Proceedings of the 16th Annual Conference of the European Marketing Academy (EMAC), Toronto, June 1987, pp. F1-F19.
  98. "Made In Canada Eh? A Cross National View of Canadian Products". Contributions to Strategic Management, R.E. Turner (Ed), Proceedings of the 16th Annual Conference of the Administrative Sciences Association of Canada, Toronto, 1987 pp.196-205. (With N. Papadopoulos, L. Heslop et al).
  99. "Interactions Among Sales Management Practices: Some Evidence". Proceedings of the 15th Annual Conference of the European Marketing Academy (EMAC), Helsinki, June 1986, pp. 1101-1119. (With K. Boyle).
  100. "Project Dropstrat: What Types of Product Elimination Decisions are Likely to be Successful?". Proceedings of the 15th Annual Conference of the European Marketing Academy (EMAC), Helsinki, June 1986, pp. 987-1007.
  101. "A Cross National View of Consumer Predispositions Toward Products From Foreign Countries". Proceedings of the 39th ESOMAR Congress, Monte Carlo, September 1986, pp. 91-117 (With N.G. Papadopoulos, L.A. Heslop, and F. Graby).
  102. "A Typology of Product Elimination Decisions: Some Preliminary Results". Proceedings of the 2nd World Marketing Congress, Marketing in the 1990s and Beyond, S. Shaw, L. Sparks and E. Kaynak (Edit), University of Stirling, August 28-31, 1985, Scotland, pp. 644-662 (With S. Hart).
  103. "The Relationship Between Selling Styles and Sales Management Practices". Proceedings of the 2nd World Marketing Congress, Marketing in the 1990s and Beyond, S. Shaw, L. Sparks and E. Kaynak Edit, University of Stirling, August 28-31, 1985, Scotland pp. 555-564. (With K. Boyle and A. Kouremenos).
  104. “Product Elimination Decision - Making in British Manufacturing Industry: A Conceptual Framework and Preliminary Results”. Proceedings of the Research in Management Conference, Ashridge Management College, January 1985, England, pp. 1-46. (With S. Hart). (Published as a Working Paper of the Department of Marketing, University of Strathclyde MWP/2).
  105. “The Identification Process of Weak Products in Industrial Goods Companies”. Proceedings of the 14th Annual Conference of the European Marketing Academy (EMAC), Herman Simon (Edit), Bielefeld University, April 10-12 1985, West Germany, pp.389-401.
  106. “The Organisational Adoption Decision Process: A Study of a Major Technological Innovation (FMS)”. Proceedings of the International Research Seminar on Industrial Marketing, Per Hagstedt and K.O. Hammarkvist (Edit), Stockholm School of Economics, August 29-31, 1984, Sweden, pp. 1-38. (With S.T. Parkinson).
  107. “The Effect of Techno-economic Environment on the Product Elimination Process”. Proceedings of the Annual Conference of the European Marketing Academy Conference (EMAC), Amsterdam, Netherlands Business School, April 1984, PP.549-572.
  108. “The Weak Product Revitalisation Process in The Industrial Market: Some Emprical Evidence”. In Back to Basics - The 4 ps Revisited, Martin Christofer, et al, eds, MEG Annual Conference Proceedings, Cranfield, July 1983, pp. 544-566.
  109. "Management Attitudes to Flexible Manufacturing Systems" In Flexible Manufacturing Systems. Proceedings of the 1st International Conference on Flexible Manufacturing Systems, Brighton, U.K. October 1982. pp. 405-412.
  110. "Problem Situations Evoking the Product Elimination Decision In The Industrial Market". In An Assessment Of Marketing Thought And Practice, B.J. Walker, et al, eds, American Marketing Association's 1982 Educators' Proceedings, Chicago, August 1982, pp. 238-241.
  111. "Product Elimination in British Engineering Companies: The Evaluation and Decision-making Stage". In Product Management - Quantitative Methods In Marketing, John D.C. Little and Jean Louis Chandon, eds, Proceedings of the 9th International Research Seminar In Marketing, Institut D'Administration Des Enterprises, Universite D' Aix-Marseille, France, June 1982, pp. 146-162.
  112. “Organisational Aspects ïf The Product Elimination Decision: Some Empirical Evidence”. In Bridging The Gap Between Marketing Theory And Practice, M.J. Thomas, ed, MEG Annual Conference Proceedings, Lancaster, July 1982, pp. 462-484.
  113. “Product Elimination: A Neglected Phase ïf Innovation”. In Marketing: Future Imperfect, P.R. Flood L.G., Campbell and A.O' Driscoll, eds, MEG Annual Conference Proceedings, Dublin, July 1981, pp. 2-50.